Flexible Electronics News

Giochi Preziosi Group Announces Collaboration with Printechnologics

Traditional trading cards become interactive with a simple touch

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Giochi Preziosi Group, one of the largest toy manufacturers in the world, has announced its collaboration with Printechnologics, using its unique Touchcode technology to be launched this spring. The license agreement, which is exclusive to gaming and toys in Europe, will allow Giochi Preziosi to use Touchcode to transform traditional trading cards to contain a digital and interactive element. Giochi Preziosi, the Italian-based toy company, will create an application for one of its most pop...

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